Building Broader Audiences for Alternative Food Programs
Fishadelphia Founder and Visiting Professor of Environmental Studies Talia Young published a reSearch paper and an industry guide focused on strategies for expanding access for low-income consumers and communities of color.
当塔利亚·杨在2018年推出fishhadelphia时, the idea for the subscription-based program was to connect seafood harvesters at the New Jersey shore to seafood consumers in the Philadelphia area. From the start, the emphasis was on serving socio-economically diverse customers.
Fishadelphia’s community-supported fishery program (CSF) delivers seafood bimonthly to 15 locations around Philadelphia and its suburbs. 自2018年成立以来, it has delivered tens of thousands of pounds of seafood from seven local producers in New Jersey to hundreds of families in the region. 通过这种增长, Fishadelphia has used a variety of strategies to ensure that it draws subscribers from a diverse swath of the local population.
杨获得了博士学位.D. in ecology and evolution from Rutgers University and teaches such courses at Haverford as “Fish & 社区:一种本地实践,“渔业科学导论”,以及“黑人和亚洲人的饮食方式”,” realized the lessons learned from Fishadelphia’s inclusionary efforts might be of help to other CSFs, 以及其他食品倡议, such as community supported agriculture programs or farmers markets, 希望扩大他们的影响力.
So, Young worked with students and colleagues to analyze and distill her organization’s methods into a reSearch paper titled “Strategies for Increasing Participation of Diverse Consumers in a Community Seafood Program.” 发表 in the Journal of Agricultural and Environmental Ethics, the case study explores seven key inclusion strategies employed by Fishadelphia.
Among these are discounting prices (made possible by a pay-what-you-can sliding scale membership system), accepting payment in multiple forms beyond just credit cards (including cash), and allowing subscribers to pre-pay monthly or every three months, 而不是要求每年支付一次, 这对低收入者来说可能是不可能的. 同样重要的, 报纸报道, are offering a range of product types (both filets and whole fish), recruiting subscribers and communicating with them through a variety of media (including by phone and in person), and choosing local institutions and pickup location hosts from target communities.
“Our analysis indicated that all of these strategies were associated with increased participation of customers of color and/or customers without a college degree,” writes Young and her coauthors in the reSearch paper. “We suggest that these strategies work in synergy to make the program attractive and feasible to these customers.”
Young has also made her analysis more readily available to counterparts working in the alternative food system by translating it into a practical, 详细的行业指南，题为“撒更大的网”. Aimed at “community-supported fisheries and other food programs who want to reach broader audiences,这本指南是杨与人合著的, 她的学生艾米·谢，24届BMC, 以及23岁的学生米米·特兰, 谁拿走了杨的《最实用的十大网投》 & Community” course and did an internship with Fishadelphia last summer.
“The North American CSF movement has done an amazing job of highlighting the fishermen who work hard to catch our fish and sharing that bounty with so many seafood lovers, …and have led inspiring efforts to address community food security,作者在指南的介绍中写道. “At the same time, many of us are struggling to expand our retail base.” They go on to list some of the reasons it makes sense for CSFs to extend their reach:
-“每个人都应该吃到我们美味的海鲜. Nobody wants fresh local seafood to be something only rich people can afford.”
——“你.S is currently experiencing food apartheid (with one in 10 adults experiencing food insecurity); the local seafood movement is ideally situated to continue to take the lead in addressing this challenge.”
—“Communities of color hold huge potential for seafood marketing. Consumer reSearch suggests that African American consumers spend 70% more and Asian American consumers 147% more money on seafood than the U.S. 一般市场.”
索尼娅Strobel, CEO of Skipper Otto Community Supported Fishery in Vancouver, 加拿大, calls the Casting a Wider Net guide “an amazing resource.Strobel”, who has been looking for ways to make her program more accessible to indigenous people in the community, 谈到杨, “塔利亚的作品非常鼓舞人心, and this guide is going to be incredibly valuable for so many CSFs.”
“If the alternative food movement is trying to build food systems that support the health of the environment, 食品生产商, 和吃,Young等人写道., “we should do so in a way such that everyone can participate. The goal of sharing this examination of the work of Fishadelphia Is to help make such systems possible.”